What's in a name? For Merritt residents - quite a lot. A rebranding of the city has been in the works for a couple of years, but now things are getting heated. Council has decided to proceed with a tourism campaign that has the tagline "Country with Attitude." Many Merritt residents are up in arms, irate with a slogan they say has negative connotations. But the city is asking citizens to wait to see the full picture.